Scandinavia 2026

Year of Scandinavia - The Place
2026 · Year of Scandinavia 2026 · The Scandinavian Year

Why Scandinavia? Why Scandinavia?

After a year dedicated to Japan and its art of slow healing, the salon's journey continues north. After a year devoted to Japan and its art of slow care, the salon's journey continues north.

Scandinavia becomes the theme of 2026: a simple, bright, clean world. A place where nature dictates the rhythm and light changes everything. A new year, a new atmosphere. A different way of taking care of yourself. Scandinavia becomes the theme of 2026: essential, luminous, clean. A place where nature sets the rhythm, and light changes everything. A new year, a new atmosphere. A different way to take care of yourself.

All the 2026 rituals are made with Oway , the botanical and biodynamic choice that accompanies each season of the salon. Every 2026 ritual is created with Oway , the botanical and biodynamic choice that accompanies every season of the salon.

Light. Forests. Silence.

At The Place salon, care is never “more.” It's better . In 2026, Scandinavia becomes a compass: a few clear, coherent gestures. Light not as decoration, but as a way of seeing: what remains, what is useful, what resembles you.

Nature suggests the rhythm: clear seasons, clean air, good silence. And in that silence, often, you feel better about yourself too.

Light isn't sought. It's prepared.

Light. Forests. Silence.

At The Place, care is never “more”. It's better . In 2026, Scandinavia becomes a compass: a few clear, coherent gestures. Light is not decoration, but a way of seeing: what stays, what matters, what resembles you.

Nature sets the rhythm: sharp seasons, clean air, good silence. And in that silence, you often hear yourself more clearly.

Light isn't chased. It's prepared.

The botanical choice: Oway

Consistency

Scandinavia is about essentiality. Oway is about substance. In 2026, the treatment remains clean: no shortcuts, just consistent formulas and actions.

Seasons

Each season brings a different ritual: not “change for change's sake”, but a path that follows what really happens to the skin, lengths and light.

Result

The result I'm looking for is one that lasts: better movement, more natural light, and a feeling of order that remains at home too.

Essential routine

Not ten products. The right products. If you like, we can create a short, clear routine, like a Nordic room: space, air, function.

The botanical choice: Oway

Coherence

Scandinavia speaks of essentiality. Oway speaks of substance. In 2026, care stays clean: no shortcuts, only coherent formulas and gestures.

Seasons

Each season brings a different ritual: not “change for the sake of change”, but a path that follows what truly happens to scalp, lengths, and light.

Result

The result I want is what lasts: better movement, more natural shine, and a sense of order that stays with you at home too.

Essential routine

Not ten products. The right ones. If you want, we'll build a short, clear routine, like a Nordic room: space, air, function.

Limited editions 2026

In 2026 there will be 4 limited edition rituals , linked to the seasons. These are experiences available for a specific period.

For technical details, duration and prices, I invite you to consult the price list .

AALBORG RITUAL · Spring

The light that returns. Available from March to May.

Aalborg tells the story of Nordic spring: fresh air, clear skies, and a light that returns after winter. This ritual was created to awaken the skin and hair, restoring lightness, freshness, and vitality after the cold months.

OSLO RITUAL · Summer

The light that never ends. Available from June to August.

Summer in Oslo is different: it doesn't burn, it doesn't make you breathless. It is a light that lasts until evening, a fresh air that moves your hair, a clear and gentle energy. This ritual was created to prepare the hair for a bright season, leaving it soft, hydrated and protected.

HELSINKI RITUAL · Autumn

The season of balance. Available from September to November.

Autumn in Helsinki is an invitation to calm. The days are getting shorter, the air is cooler, and the noise is quieter. It's the season in which we purify ourselves, let go, and rediscover a more essential form. This ritual follows the same rhythm: a deep purification that frees the skin and hair from the signs of summer. and a perfect reconstruction of balance to start over.

ROVANIEMI RITUAL · Winter

Deep, plumping protection. Available from December to February 2027.

In Rovaniemi, winter is a silent white: the air stings, the light dims, hair becomes more brittle. It is the season in which the fiber needs substance, protection and nourishment that is not superficial but deep. This ritual reconstructs, plumps and makes the hair structure more cohesive, restoring firmness and presence.

2026 Limited Editions

In 2026 there will be 4 limited-edition rituals , connected to the seasons. Each one is available for a defined period of time.

For technical details, duration, and prices, please refer to the price list .

AALBORG RITUAL · Spring

The light returning. Available from March to May.

Aalborg tells the story of Nordic spring: crisp air, a clear sky, and light returning after winter. This ritual is designed to awaken scalp and hair, bringing back lightness, freshness, and vitality after the cold months.

OSLO RITUAL · Summer

The light that never ends. Available from June to August.

Summer in Oslo is different: it doesn't scorch or exhaust. It's light stretching into the evening, cool air moving through the hair, and a clear, gentle energy. This ritual prepares the hair for a luminous season, leaving it soft, hydrated, and protected.

HELSINKI RITUAL · Autumn

The season of balance. Available from September to November.

Autumn in Helsinki is an invitation to calm. Days shorten, the air turns cooler, sounds soften. It's the season to detox, let go, and return to a more essential shape. This ritual follows the same rhythm: a deep purification that clears away summer's traces, and a balanced rebuild, perfect for starting again.

ROVANIEMI RITUAL · Winter

Deep, plumping protection. Available from December to February 2027.

In Rovaniemi, winter is silent white: the air stings, light softens, hair becomes more fragile. It's the season when the fiber needs substance, protection, and nourishment that goes beyond the surface. This ritual rebuilds, plumps, and makes the hair structure more cohesive, restoring density and presence.

Quick Questions

Is it an event or a journey?
It's a themed year: the atmosphere guides seasonal rituals and limited editions. You can come in whenever you want.
Do I have to make all limited editions?
It is preferable if you want to have healthy skin and hair all year round: Each season meets different needs. In any case, we choose together based on what you want to feel and achieve.
How do I know where to start?
Message me on WhatsApp and tell me what you want to hear: more light, more order, freer skin, or a change of atmosphere. I'll answer you with an essential proposal.

Quick questions

Is it an event or a journey?
It's a themed year: the atmosphere guides seasonal rituals and limited editions. You can step in whenever you want.
Do I need to do all limited editions?
It's recommended if you want your scalp and hair to stay in great condition all year long: each season different answers needs. In any case, we'll choose together based on what you want to feel and achieve.
How do I know where to start?
Text me on WhatsApp and tell me what you want to feel: more light, more order, a free scalp, or a change of atmosphere. I'll reply with an essential suggestion.